La Gerla was born from the passion of its founder, Sergio Rossi, a successful businessman in advertising and director of three top European branches of a renowned agency, who falls in love with this both bitter and sweet territory and becomes almost a true local loving his vineyards as if they were his children. This man, with his mischievous and lively grin, knew how to create a little cru here in Montalcino where the most advanced technology unites with the knowledge of farmers and enologists to produce excellent products that come from the Tuscan land and become extraordinary thanks to the handiwork of man which plays a leading role at La Gerla.
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